Dietlicious Ethos

About Us: History + People

Janel Janel

Janel Horton - Mastermind + Masterchef Behind Dietlicious

Janel started cooking when her Dad built her an oven with red painted stove rings when she was 4 years old. Then, as a teenager, she hijacked her mother’s kitchen and started making homemade Rum Baba’s (classic French dessert cake) which she sold to Sydney’s leading restaurants.

When she moved into the cut throat world of finance her diet was a complete disaster, with no time to plan, shop or cook. Ending up at home late with what she called the invisible meal, an empty plate, had to stop.

So, in 1994 Janel traded the suit and stilettos for an apron and started Gourmet Dinner Service. Since then she’s cooked more than three million meals, been included in Business Review Weekly’s annual list of best female entrepreneurs and expanded her operations across Sydney, Melbourne, Brisbane, Canberra and Adelaide.

Zoe Bingley-Pullin Consulting NutritionistZoe Bingley-Pullin

Zoe Bingley-Pullin - Expert Consulting Nutritionist

Zoe Bingley-Pullin is a passionate foodie, nutritionist and an internationally trained Cordon Bleu chef. Zoe’s food philosophy is all about eating well to enjoy the best lifestyle possible. It is Zoe’s passion for food that is her driving force to continually inspire and help people to embrace the many benefits of food through education.

As the Dietlicious consulting Nutritionist, Zoe is shares her amazing wealth of knowledge of food, nutrition with us, as well as reminding us of the importance of nourishing oneself from the inside out.

Our Kitchen TeamPassionate + Talented Chefs

Our Team Of Chefs - Passionate Foodies

Our kitchen is headed by foodies who love eating and love cooking. Coming from all corners of the globe they bring expertise, tradition, and authentic recipes…and none of them consider McDonalds a ‘restaurant’!

The kitchen team is like a well-oiled machine, turning out lovingly made meals ready for your table. Overseen by Singh, our Exec Chef all our recipes are tried and tested so your favourite meals always has the same great taste.

Christie, is our top tester Chef, our creative guru who is tasked with creating new meals for you each month. As a mum of three and health nut she is well qualified to know what will go down a treat for our customers.


Who we are

Dietlicious was established in 2010 as the sister company to Gourmet Dinner Service. This was in response to Australia’s expanding waistlines and supersizing food which brought on new brunching trends and left people to eat half kilo breakfasts that are suitable only for marathon runners, when in reality, most people had just rolled out of bed!

However, the driving force behind the launch of Dietlicious was in fact demand from our GDS customers, who desperately wanted healthy weight loss or weight maintenance meals with real TASTE. We emphasise the word ‘taste’ as finding good ingredients with flavour were seriously lacking from the weight loss meals available at the time, and we know, because we tried every single one of them!

So, we took the healthiest recipes from the GDS range, did some nutritional analysis with a nutritionist (just to be sure) and away we went. Right from the get go, customers loved our food and plans. The positive feedback rolled in and it gave us the boost to grow and grow.

Today there are around 100 players in the ready-meal market but as they say ‘The Cream Rises to the Top’ and that’s where we sit for these simple reasons:

  1. Trusted company – We’ve been around since the beginning and what we promise, we deliver.
  2. Taste – Our food really is in a class of its own. Our passionate chefs know how to combine ingredients and create flavour; cooking great tasting meals which still allow you to lose weight.
  3. Health – We only use top quality, real food when we cook. And because we freeze the majority of meals, there are no nasty additives. After all, freezing is nature’s preservative.
  4. Value – We are certainly not the cheapest on the block but here’s another saying ‘You pay for what you get’ and what we offer is quality, chef-made meals that are big on protein, flavour and nutrition, plus the convenience of on-time door step deliveries.

So, with all that said, we invite you to try our meals and why not leave us some feedback? We are continuously improving our service, all thanks to your help!

Customer Service

Our customer service is second to none because there are happy people on this end who will help answer questions and solve any issues. Susan (originally from Scotland) and Bim (who we stole from Sweden) are our friendly Customer Service Managers and they are resident experts on our extensive menu and delivery practices. Many of you will be familiar with Anita and Janel who are also on hand to offer phone support and a smile, among their other marketing and management duties.

For any enquiries, just call us on 1300 131 070. We look forward to chatting with you soon!

Our Drivers

We have a fleet of vans with our own drivers, who are kept busy on the roads in three states delivering food 5-6 days per week. Some of you will be familiar with your local drivers. In Sydney Greg, Peter and Dan are the local drivers zipping through daily traffic jams to deliver to you. In Melbourne Mohammed, Sam and Bobby agree the streets are better laid out but drivers don't give way and in Brisbane, Tyler and Jamie almost have the roads to themselves!